48: Tom Sienkowski of Reeher - Breaking Through with Status Quo Prospects Full show notes complete with shareable clips and links to items mentioned in the show available at: https://top1.fm/48 Tom Sienkowski is currently the top sales executive at Reeher, and has been for the last 6 years. He sells to higher education institutions which means he's selling to a group of folks with no real compelling reason to change what they are doing and is selling them something they don't realize they need. He's selling organizational change and software is the vehicle to deliver that change. There are correlations for anyone selling into a tough atmosphere with a complex product to folks who love the status quo. Check out our sponsor StoryDimensions. The SaaS solution top-performing sales professionals use to share real customer stories with B2B buyers to establish credibility, build trust and close more deals.