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#182 COVID-19 causes digital shift for Boomers

#182 COVID-19 causes digital shift for Boomers

FromRetail Gets Real


#182 COVID-19 causes digital shift for Boomers

FromRetail Gets Real

ratings:
Length:
12 minutes
Released:
Aug 18, 2020
Format:
Podcast episode

Description

Gen Z and Millennials get all of the attention, but there are some interesting trends emerging in how Boomers have adjusted their shopping habits due to the pandemic. Katie Jordan from the NRF research team shares some recent data about how that generation is shopping today. Unlike millennials and Gen Z, Boomers aren’t known for being tech-savvy. But with social distancing mandates, they have been forced to move more of their lives online. This has resulted in a large boom in the use of online shopping, curbside pick-up, contactless pay, and more.   Learn more at retailgetsreal.com.
Released:
Aug 18, 2020
Format:
Podcast episode

Titles in the series (100)

Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.