What is the difference between influence and manipulation? Many people define them the same way—but that’s a mistake. They are fundamentally different. Bog Burg explains why in this episode of Negotiations Ninja. Bob Burg got his start as a radio broadcaster, had a stint on tv, and then dove into sales. He is the co-author of The Go-Giver series, written with John David Mann. They wrote the books in story-form to convey the idea of giving versus getting in sales. But they also talk about the difference between influence and manipulation. Listen to learn more! Outline of This Episode [2:18] The difference between influence and manipulation [6:18] Learn how to master your emotions [11:55] How to practice emotional management [15:11] The importance of having a mentor [16:54] See things from the other person’s perspective [22:23] The most influential thing you can do [24:17] Above all—communicate with empathy  Resources & People Mentioned The Art of Talking So That People Will Listen The Go-Giver Go-Givers Sell More The Go-Giver Leader The Go-Giver Influencer Connect with Bob Burg The Go-Giver Website Bob’s Website Follow on Facebook Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja