Negotiation has been happening since the beginning of time and every one of us negotiates with others all day, every day. Those who are masters at negotiation have learned from all those years of experience, they apply the old school techniques to their current situation. Ed Brodow, the guest on this episode, has been negotiating and teaching negotiation skills for over 32 years. His old school approach to negotiation is refreshing and powerful. He’s authored a number of books that are “must-have” resources. Listen to this episode to hear Ed’s powerful but simple approach to becoming the best negotiator you can be. Outline of This Episode   [0:36] Why Ed Brodow is on the show to talk about walking away from a deal [1:39] Ed’s experience in negotiating and education over a 32-year career [4:05] The reason optimism has to be at the forefront of every negotiation [9:06] What is the confidence mystique and why is it important? [19:01] How to use the “Columbo” method in negotiations [23:27] Traits of successful negotiators [26:45] Why you must be willing to walk away from a negotiation Connect with Ed Brodow Ed’s website: https://www.brodow.com/ Connect with Ed Brodow on LinkedIn Follow Ed on Twitter: @EdBrodow BOOK: Beating The Success Trap BOOK: Negotiation Boot Camp Ten Tips For Negotiating in 2020 - article from Ed’s website Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja