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    092 – An “Off the Cuff” Fashion Idea Becomes Reality with Amy Olson of Kuhfs

    092 – An “Off the Cuff” Fashion Idea Becomes Reality with Amy Olson of Kuhfs

    FromGift Biz Unwrapped

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    092 – An “Off the Cuff” Fashion Idea Becomes Reality with Amy Olson of Kuhfs

    FromGift Biz Unwrapped

    ratings:
    Length:
    36 minutes
    Released:
    Jan 9, 2017
    Format:
    Podcast episode

    Description

    Amy is a stay at home mom who launched an accessory business after coming up with an awesome idea.
    She was looking for a product that would add style to her boots and compliment any outfit. When that product couldn’t be found, she decided to create it herself.
    Amy didn’t have any experience in the fashion industry and had no idea how to go about getting her product made. She didn’t even know how to sew! But she borrowed her mom’s sewing machine and took it one step at a time.
    Two years later, here she is, growing a successful business.
    Amy’s been happily married for 20 years and has two sons, ages 12 and 14.
    The Kuhfs StoryA description of Kuhfs [3:32]
    How Amy came up with the idea [4:53]
    The steps Amy took to create the product [6:50]
    Getting genuine feedback on Kuhfs in a creative way [7:49]
    How Amy presented Kuhfs to the market for the first time [10:40]
    Winning the Push Award from http://profit.thinkerventures.com/ (Thinker Profit) and how it helped grow the biz [11:36]
    Amy’s newsletter strategy for customer retention [24:52]
    Candle Flickering MomentsManufacturing – How does this work in the fashion industry? [16:53]
    Business Building InsightsAn honest discussion about Facebook Live [14:24]
    Why Amy thinks Facebook Live could be good for her business [15:43]
    What you should do if you don’t know the answer to something [18:58]
    The value in switching to the right target market [21:07]
    Success TraitCreativity and Curiousity [26:58]
    Productivity/Lifestyle ToolAmy relies heavily on her day planner to make sure her goals are accomplished [28:34]
    Recommended Reading and Listeninghttp://www.giftbizbook.com ()
    http://amzn.to/2h6emii ( Dot Com Secrets: The Underground Playbook for Growing Your Company Online) by Russell Brunson
     
     
    Contact Linkshttp://www.kuhfs.com (Website)
    http://www.facebook.com/kuhfsbyamyolson (Facebook)
    http://www.instagram.com/kuhfsbyamyolson (Instagram)
    http://www.twitter.com/kuhfsbyamyolson (Twitter)
    http://www.pinterest.com/kuhfsbyamyolson (Pinterest)
    If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
    Released:
    Jan 9, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.