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How To Build Your Brand's CX (with Stephanie Robilliard, Head of Customer Support of Ekster)

How To Build Your Brand's CX (with Stephanie Robilliard, Head of Customer Support of Ekster)

FromDTC POD: How The Best Brands Are Built


How To Build Your Brand's CX (with Stephanie Robilliard, Head of Customer Support of Ekster)

FromDTC POD: How The Best Brands Are Built

ratings:
Length:
24 minutes
Released:
Dec 27, 2021
Format:
Podcast episode

Description

[00:16] What’s in for you in today’s episode[01:20] Stephanie career backstory[02:39] Ekster’s customer service before and after Stephanie joined the agency[03:39] The strategy that Stephanie followed in building a scalable team [05:18] The metrics you should focus on to meet customers’ support demands[06:27] Understanding customer psychology when selling to multiple markets  [08:56] Lessons that Stephanie learned while building a customer service team[11:08] Qualitative and quantitative measures to look into to scale tour business[12:23] Customer journey touchpoints and customer experience[14:49] The importance of customer experience in the COVID-19 era[16:47] How to differentiate your product with customer service and experience[19:05] Driving brand growth through customer experience, acquisition, and retention[20:29] Takeaways from the guest[21:39] What next for Stephanie and Ekster based on customer support[23:03] Where to learn more about Ekster and connect with Stephanie  Contributors:Stephanie Robilliard - EksterJay Desai - @jayd3sai
Released:
Dec 27, 2021
Format:
Podcast episode

Titles in the series (100)

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.