On this special episode of The DEI Discussions, we #walkthetalk with Magdalena Thurin, Co-Founder of LiFT.Magdalena's business strategy revolves around the ethos of unlocking innovation potential. It should be a mindset integrated into every business agenda, and is key to entrenching your vision.As Magdalena stresses, you can be limited by your vision so it is crucial you create a culture that supports limitless ambition. The growth and development of LiFT has been nothing short of brilliant, and Magdalena highlights how important the aggregation of inclusive and diverse thoughts is when starting a firm. International critique leads to a well-rounded product, reflective of a multitude of views.Key take-away: remove the blinkers, expand your horizon, and unlock your potential to #walkthetalk for change.