You’ve probably heard at least some of these terms before: value proposition USP elevator speech onlyness They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . . How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that’s persuasive? This week, Luke and I offer tips to craft a value proposition that’ll attract and convert more leads. ~ Josh   Connect | Resources Book: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands. Throwback episode: Why Every Salesperson Needs a Unique Selling Proposition (Episode 18)   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/