51 min listen
Hiroki Asai (Airbnb) | Building A Functional Organizational Design
FromThe CMO Podcast
ratings:
Length:
49 minutes
Released:
May 18, 2022
Format:
Podcast episode
Description
Hiroki Asai is the Global Head of Marketing for AirBnB, the 15-year-old industry disruptor that has changed travel and hospitality forever, and maybe even impacted how we live. You will hear more about AirBnB’s just-announced restage in this episode.AirBnB’s business is on fire with 100 million bookings in the most recent quarter, an all-time high, and revenue exceeded $1.5 billion in the quarter. Up 70% from a year ago and well above pre-pandemic levels. The company recently revisited how the platform connects users with hosts, and have revamped the way users find destination choices. The focus is now on experiences and passions instead of only focusing on strictly destination driven search. Be sure to try out 'categories' on the new AirBnB redesign. This discussion revolves around the impact of art and design in Hiroki's studies, his time off between rolls and how it helped lead to his current role at AirBnB. Plus, building a functional organizational design and how it leads to efficiency and solutions. Also, always asking 'why' when searching for what inspires you customer.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 18, 2022
Format:
Podcast episode
Titles in the series (100)
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