The game of selling. It's definitely not about convincing a prospect to buy your service. According to our guest today, clients come looking for expertise and help, so that should be the focus. Shannyn Lee is the Director of Coaching for the Win Without Pitching business development training program that provides sales training for creative entrepreneurs. During this interview, you'll learn... How facing failure can help in your game of selling Why specialization is key to a successful business Why it’s important to position yourself as an expert instead of a vendor To find out more about Shannyn, visit her website.   To connect with her on LinkedIn, click here.