In today’s podcast, Kiri shares her experiences at the Retail Innovation Conference and Expo she attended in Chicago. She gives a recap of a workshop she did and an overview of the themes from the sessions. One of the sessions was by the marketplace leader of Albertsons and touched on the software that they use called Marketplacer.    Make sure you tune in to find out more! Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Sign up for the report and webinar that will be out on May 19th here.