Paul Slack joins the Learning Culture Podcast this week for an episode on how to succeed in B2B marketing in 2023.Paul is the CEO of Vende Digital, a digital marketing and demand generation company that works with B2B companies.For the last several months Paul and I have gone back and forth on LinkedIn. I finally got him on the podcast to share his clear and fresh view on marketing.Here’s a quick glimpse. There is a correct mindset to adopt when creating content for and interacting with buyers:The buyer has access to perfect informationThey are able to learn what they need on their ownThey can make rational decisionsPart 1 of this conversation is about deeply exploring this somewhat counterintuitive approach, as well as exploring the spaces where marketing and sales overlap.Part 2 (tune in next week) will be all about breaking down the barriers between marketing and sales.Make sure your pen is full of ink — I furiously took notes during this chat, so I’m sure you’ll find lots of practical takeaways, too.With that, enjoy this Learning Culture Podcast episode with Paul Slack!Paul Slack  LinkedInAndrew Barry LinkedIn