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#71 - Breaking Down Barriers Between Sales and Marketing with Paul Slack

#71 - Breaking Down Barriers Between Sales and Marketing with Paul Slack

FromThe Learning Culture Podcast


#71 - Breaking Down Barriers Between Sales and Marketing with Paul Slack

FromThe Learning Culture Podcast

ratings:
Length:
19 minutes
Released:
Jul 7, 2023
Format:
Podcast episode

Description

Last week, Paul Slack of Vende Digital walked us through a masterclass on marketing in 2023. Here’s the link to that episode if you missed it.Today we’re back for part 2, breaking down the barriers between sales and marketing — a challenge that I know hits home for lots of our listeners.Paul is a former sales guy that now runs a digital marketing and demand generation company, so he is well-informed from both perspectives.We agree that enablement plays a valuable role in bringing these two functions together for the greater good of the company, and Paul gets incredibly tactical in this episode about how to set up sales and marketing for success.Please sit back, relax, and enjoy this week’s episode with Paul Slack.
Released:
Jul 7, 2023
Format:
Podcast episode

Titles in the series (100)

Join your host Andrew Barry, the Founder and CEO of Curious Lion, as he interviews learning leaders practicing the cultivation of Learning Culture; experts who tease out critical theoretical components of this idea; and shares learning nuggets from real-world experiences, and our own research and writing.By following along, you’ll learn:• How a shared vision sets the tone for a Learning Culture. • How shared assumptions determine our current reality. • How shared stories foster commitment to a Learning Culture. • How shared experiences, or Cohort Learning Experiences to be specific, instill the practice of a Learning Culture.Stay curious, my friends.