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#030: 2016 Predictions for Digital Analytics

#030: 2016 Predictions for Digital Analytics

FromThe Analytics Power Hour


#030: 2016 Predictions for Digital Analytics

FromThe Analytics Power Hour

ratings:
Length:
47 minutes
Released:
Feb 16, 2016
Format:
Podcast episode

Description

As an analyst, it's never a good idea to make predictions without data. With that said, for our first predictions episode, we've chosen to make some big and small predictions for the digital analytics space for the remainder of 2016 -- using only experience and intuition! Join us in Episode 30 as we rely solely on intuition to predict the next 9 months of a multi-billion dollar industry - all in under 45 minutes. Note: Due to the lag between recording and release, our prediction during the episode about a certain Heisman Trophy winner actually came true...before this episode launched.
People, places, and things mentioned in this episode:

Tealium
Ensighten
Signal
Mixpanel
Amazon Redshift
Looker
Adobe Analytics
Google Analytics
Optimizely
Adobe Target
Johnny Manziel
Cleveland Browns
Paul DePodesta
Moneyball
Ben Gaines
Median Absolute Deviation (MAD)
Brian Clifton
Domo
Sweetspot Intelligence
Tableau Software
eMetrics
"I Predict a Riot" (Kaiser Chiefs)
Released:
Feb 16, 2016
Format:
Podcast episode

Titles in the series (100)

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.