49 min listen
#013: Musings on the Measurement of Display Media
#013: Musings on the Measurement of Display Media
ratings:
Length:
34 minutes
Released:
Jun 23, 2015
Format:
Podcast episode
Description
Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can Michael use the word "whackadoo" in a coherent sentence? These questions and more get discussed and debated on this shockingly cordial episode of the Digital Analytics Power Hour that clocks in at 35 minutes.
Released:
Jun 23, 2015
Format:
Podcast episode
Titles in the series (100)
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics: Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most... by The Analytics Power Hour