34 min listen
#012: The Governance of the Data
ratings:
Length:
45 minutes
Released:
Jun 9, 2015
Format:
Podcast episode
Description
Most people find the concept of governance about as interesting as an afternoon of quality control work at the beige paint factory. If you agree with this sentiment and are listening to this week's podcast, we hope to change your mind! With special guest John Lovett, Senior Partner at Web Analytics Demystified, Tim, Michael and Jim talk about what governance is for a digital analytics practice, why it's so darned important, and how anyone can get started. All of this AND a little poetry (really!) for the low, low price of 45 minutes of your time, in the Digital Analytics Power Hour.
Released:
Jun 9, 2015
Format:
Podcast episode
Titles in the series (100)
#013: Musings on the Measurement of Display Media: Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can... by The Analytics Power Hour