49 min listen
#237: Crossing the Chasm from the Data to Meaningful Outcomes with Kathleen Maley
#237: Crossing the Chasm from the Data to Meaningful Outcomes with Kathleen Maley
ratings:
Length:
65 minutes
Released:
Jan 23, 2024
Format:
Podcast episode
Description
The backlog of data requests keeps growing. The dashboards are looking like they might collapse under their own weight as they keep getting loaded with more and more data requested by the business. You're taking in requests from the business as efficiently as you can, but it just never ends, and it doesn't feel like you're delivering meaningful business impact. And then you see a Gartner report from a few years back that declares that only 20% of analytical insights deliver business outcomes! Why? WHY?!!! Moe, Julie, and Michael were joined by Kathleen Maley, VP of Analytics at Experian, to chat about the muscle memory of bad habits (analytically speaking), why she tells analysts to never say "Yes" when asked for data (but also why to never say "No," either), and much, much more! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
Jan 23, 2024
Format:
Podcast episode
Titles in the series (100)
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics: Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most... by The Analytics Power Hour