49 min listen
#031: Personalization: The OTHER Faustian Bargain
#031: Personalization: The OTHER Faustian Bargain
ratings:
Length:
52 minutes
Released:
Mar 1, 2016
Format:
Podcast episode
Description
We've got the technology. We've got the behavioral data. We've got the content (or at least tell ourselves we do). We're all set to develop personalized experiences that knock consumers socks off and leave them begging us to take their money. Is it really that simple? If it is, why aren't more companies realizing the dream of 1-to-1 marketing? Matt Gershoff joins us to discuss how the pieces of the personalization puzzle often don't quite fall into place like we wish they would. Matt's also written a post that overlaps with our discussion: http://conductrics.com/complexity.
Released:
Mar 1, 2016
Format:
Podcast episode
Titles in the series (100)
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics: Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most... by The Analytics Power Hour