40 min listen
#029: (Reflections on) The History of Digital Analytics with Jim Sterne
#029: (Reflections on) The History of Digital Analytics with Jim Sterne
ratings:
Length:
52 minutes
Released:
Feb 2, 2016
Format:
Podcast episode
Description
Philosopher, poet, and essayist George Santayana wrote, "Those who cannot remember the past are condemned to repeat it." We thought we'd have him on to reflect about the history of digital analytics...but he died in 1952. Ambrose Bierce wrote The Devil's Dictionary, which we think is brilliant, so we thought we would have him on...but he died in 1842! Lucky for us, we landed the best of both worlds with very-much-alive philosopher, poet, essayist, DAA founder and chairman, and eMetrics founder Jim Sterne.
People, places, and things mentioned in this episode officially ran a full, certifiable gamut:
The Devil's Data Dictionary
The Digital Analytics Association (DAA)
eMetrics
The Web Analyst's Code of Ethics
Some "web analytics" platforms: Sawmill (still going strong!), Analog (less so), NetGenesis (verymuchlessso)
The IAB
The DMA
A bunch of people (or, in one case, an archetype, and, in another a conscious, gestalt, artificial intelligence system): Krista Seiden, Seth Romanow, Eric Peterson, June Li, Stéphane Hamel, Josh Aberant, HiPPOs, Skynet
People, places, and things mentioned in this episode officially ran a full, certifiable gamut:
The Devil's Data Dictionary
The Digital Analytics Association (DAA)
eMetrics
The Web Analyst's Code of Ethics
Some "web analytics" platforms: Sawmill (still going strong!), Analog (less so), NetGenesis (verymuchlessso)
The IAB
The DMA
A bunch of people (or, in one case, an archetype, and, in another a conscious, gestalt, artificial intelligence system): Krista Seiden, Seth Romanow, Eric Peterson, June Li, Stéphane Hamel, Josh Aberant, HiPPOs, Skynet
Released:
Feb 2, 2016
Format:
Podcast episode
Titles in the series (100)
#014: Mobile Measurement with Lee Isensee: It's not only the year of mobile...AGAIN, but it's the year of mobile measurement! While our intrepid hosts have all tagged an app or two in their day, they thought it would be entertaining to be joined by someone meek, unopinionated, and... by The Analytics Power Hour