49 min listen
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics
ratings:
Length:
49 minutes
Released:
Mar 17, 2015
Format:
Podcast episode
Description
Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.
Released:
Mar 17, 2015
Format:
Podcast episode
Titles in the series (100)
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics: Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most... by The Analytics Power Hour