We're hoping to launch Transistor officially in July 2018.And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?SaaS pricing examples:
Hootsuite
WPEngine
Sumo
StatusPage
Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:

Positioning: who are the right customers for your product? How will you target and attract them?

Packaging: what features are included in each tier? What value does each type of customer want from your product?

Pricing: putting a price on your tiers that reflects the value your customer receives.
Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:

Hobbyists – podcasting for fun, two people talking, no advertising.

Prosumers – side-project podcasting, may have a bit of income, want to go pro.

Solopreneurs – solo founders building smaller tech products. 

Small tech teams – teams of 3-10 people building larger software products.

Bigger brands / enterprise companies.
This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.Question of the week:Tweet to @jon and @mijustin and let us know: how should we price our SaaS?Show notes
Jason Fried - Ass pricing

Patrick Campbell - Price Intelligently 

Jason Cohen - WPengine tiered pricing

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