This episode is brought to you by Yotpo.   To serve as a niche to startup entrepreneurs and provide an alternative to incumbent banking institutions - that's the mission of Mercury, says Travis Price, e-commerce growth lead for the company.   "One of the reasons I switched my e-commerce business banking over to Mercury is that I was fed up with going into a Wells Fargo branch once a week to send an international wire," Travis says. "It took 30 minutes to an hour out of my day. I'd have to sit there, wait for a teller to go through the paperwork and all the wire transfer details, and pay $45 for that wire to go through. And, at the end of the day, with technology, you can remove all of those steps that have become so cumbersome to entrepreneurs who just want to move fast and not waste time."   Travis started e-commerce, selling a Christmas stocking that dispensed wine. The product went viral and sold out its first order of 15,000 units in six days.   "Through that experience, I learned everything from product prototyping, manufacturing, supply chain, marketing, sales, and eventually an exit to a larger corporation," he says.   That experience as a founder serves Travis well at Mercury, creating empathy and understanding with startup entrepreneurs.   He says that Mercury's services also cater to international entrepreneurs, allowing people to be "nomads" and operate from anywhere in the world.   In Part 1, Travis talks about:   * Gratitude for a cousin who invested a large financial investment in his first business. * An explanation of Mercury's services and programs. * His background in business before joining Mercury. * How Mercury can help business owners outside the U.S. open accounts here.   Join Ramon Vela and Travis Price as they break down the inside story on The Story of a Brand.   For more on Mercury, visit: https://mercury.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.