Peter Rahal co-founded RXBar inside of a Chicago CrossFit gym, eventually selling to Kelloggs. He joins us to talk about the original vision of the business, the power of dyslexia, building culture, and the messy process of figuring out what's next.Find us on Social: Ben | PatrickCheck out Peter's investments hereAbout the ShowChasing Excellence is dedicated to dissecting what it means to live a life of excellence, inside the gym and out. New episodes every Tuesday.About BenBen Bergeron is a best-selling author, coach to 7 CrossFit Games champions, and founder of CFNE and CompTrain.About PatrickPatrick Cummings is a long-time CrossFitter, podcaster, and brand coach to gym owners & entrepreneurs.