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981: A Guide To Integrating The Chief Evangelist Position Into Your Company

981: A Guide To Integrating The Chief Evangelist Position Into Your Company

FromMove: The Go To Market Podcast


981: A Guide To Integrating The Chief Evangelist Position Into Your Company

FromMove: The Go To Market Podcast

ratings:
Length:
26 minutes
Released:
Nov 5, 2021
Format:
Podcast episode

Description

The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisfied with a product at the end of their subscription, the company will notice when they don’t renew. This has pushed customer retention into the limelight. But what steps are taken to retain more customers?On this episode of the Tuesday Takeover series, we speak with Dan Steinman, Chief Evangelist at Gainsight, all about customer success and his transition into the chief evangelist position.What we discussed:How customer success at Gainsight came to beTransitioning from chief customer officer to chief evangelistIntegrating an evangelism role into your companyDiscussing the book: Customer SuccessA challenge for the audienceCheck out this additional resource mentioned in the episode:Customer Success by Nick Mehta, Dan Steinman, & Lincoln MurphyThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Nov 5, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313