Apkar V. Apkarian, PhD is a professor of physiology, anesthesiology, and physical medicine and rehabilitation at Northwestern University's Feinberg School of Medicine. He has been studying pain for more than two decades and is a pioneer in the use of fMRI to study the neurochemistry of the brain. Dr. Apkarian's research has increasingly focused on chronic pain, including the strategic use of placebo treatment. In this episode, we discuss the placebo effect, how pain works in the brain, and susceptibility to chronic pain and placebo response. FitMind Neuroscience-Based App: http://bit.ly/afitmind Website: www.fitmind.co