Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people. What You’ll Learn: The Importance of Community and Conversions Value of Social Proof through Video Case Stories 3 Step Process for Perfect Case Study Data Science is key to Personalize Experience Connect with Austin: Proof Website Email Proof Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.