Today Ben speaks with his good friend and fellow gym owner, fitness mentor, and trainer Mark Coles. Mark has just written a book called Level Up: The Fitness Professional's Road Map to Achieving Excellence (which Ben wrote the foreword to) and they discuss Mark's journey from personal trainer to gym owner to trainer mentor and beyond; how he grew his business through clarity of vision; how to identify goals and think big; and taking ownership of your process and your life, whether it's with relationships, business, or bodybuilding. This is a must listen to anyone looking to become a leader in their life or work, understand how to find their passion and happiness, and just be inspired.   Try my favorite digestive enzymes and other gut health promoting products from BiOptimizers - right now they're offering a full money back guarantee if you don't love the product and how you feel. Their MassZymes is the most effective digestive enzyme product I've tried - head to www.masszymes.com/muscle10 — be sure to enter the coupon code “MUSCLE10” to receive a 10% discount off your order. Episode Timestamps Importance of Enzymes for Digestion [3:00] Introducing our guest Mark Coles and his work [07:00] The value of doing what you love [10:30] Start of career as a personal trainer [11:10] Mark as a child and teenager [13:20] Increasing your rates with levelling up in your business [15:23] People who played parts in Mark’s devotion to body building [15:42] Acknowledging what kind of coach do you want to be [18:15] Get noticed [21:31] How Ben and Mark became friends [ 24:14] Difference between arrogance and confidence [26:28] Envisioning the challenges involved in the career path [29:29] Small wins count! [32:42] What was it like in start! [34:00] Why Mark wrote a book [40:50] Having control of your body is important for body building [44:15] Maintaining balance as a coach and a business owner [46:00] Mastering the 3 P’s [47:15] Personal development is very important for growing as whoever you are! [49:18] Biggest lesson in the gym – The learning curve! [50:48] What you are inspired by, matters! [53:26] Advice for all business owners [54:35] Get in touch with Mark [56:13]