We recently had Matt Vincent, multi-time Highlands Games champion and the founder of HVIII Brands in to discuss the mindset that has made him so successful in sport.  Ben and Matt debate which is the better motivator, running from pain or towards pleasure.  Matt also gives us insight into what the Highlands Games are and what it takes to be the best.    What is the mindset behind the HVIII Brand? [0:50] Why it’s important to drive towards the pain. [3:35] Does he think he could have trained better knowing what he knows now? [6:45] Where does the transition come from hating yourself to getting off the couch? The importance of doing something of meaning. [13:37] Why you should love the process rather than getting to the destination. [17:15] How does he self-regulate his training? [18:03] How much does your environment influence your outcomes? [21:30] Was he a fearful kid? [30:30] When he was at his highest peak, what were some of the interventions he would use to move the needle forward? [31:35] What is missing from people’s understanding around hard work? [38:38] What are the events that make up The Highland Games? [43:20] On a scale from 1-10, how difficult is this? What has been the worst injury he has seen? His personal worst performance? [48:25] How did his brand start, why did he start it and what is the mission behind it? [56:25] Why not to do things out of obligation. [1:04:25] His drug trip gone very badly and the lessons learned from it. [1:12:05] How we are all cyborgs and we just don’t know it yet. [1:17:14] Featured Guest Matthew Vincent (@ihviiimattvincent) • Instagram HVIII Brand Goods (@hviiibrandgoods) • Instagram Website YouTube Related Links/Products Mentioned Matt Vincent Books - Amazon.com The Muscle Intelligence Podcast Ep. 152- The Secrets of a Happy Life with Gretchen Rubin The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind - Book by Michio Kaku People Mentioned Gretchen Rubin (@gretchenrubin) • Instagram/Twitter Paul de Gelder (@pauldegelder) • Instagram