91 min listen
799. Ian Truscott Talks Content Management & Building ART
799. Ian Truscott Talks Content Management & Building ART
ratings:
Length:
34 minutes
Released:
Feb 26, 2021
Format:
Podcast episode
Description
There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. And whether you’re already there or want to join them… You need to remember that a rockstar CMO’s job is creating ART. In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART.
Released:
Feb 26, 2021
Format:
Podcast episode
Titles in the series (100)
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