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BONUS: Creative is the New Targeting: A Meta/Industry Panel

BONUS: Creative is the New Targeting: A Meta/Industry Panel

FromToday in Digital Marketing


BONUS: Creative is the New Targeting: A Meta/Industry Panel

FromToday in Digital Marketing

ratings:
Length:
23 minutes
Released:
Jun 23, 2023
Format:
Podcast episode

Description

A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital.--Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so. That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.Privacy & Opt-Out: https://redcircle.com/privacy
Released:
Jun 23, 2023
Format:
Podcast episode

Titles in the series (100)

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium