To be successful in retail coffee today you need to be able to give your time and attention to the things that will truly make a difference. The standards for what makes a truly great and sustainable shop is as high as it has ever been. Today we are going to be talking about five areas that are critical for you to focus on in today's retail coffee industry. I cannot tell you how strongly I feel about the importance of these points as I have seen many shops either fail or succeed based on their omission or adoption of them.  Please take the time after listening to reflect on your situation and see how you can take steps to improve in these five areas:  Hospitality as Priority Accessibility  Genuine on-line presence Customer Education to Equip Quality Leadership and Accountability In this episode you will learn: The place of hospitality in a shop to fuel success Why quality coffee is not enough The next level of customer education Managing expectations and living values on-line  The critical state of leadership in shops and what to do about it www.keystotheshop.com/consulting Chris@keystotheshop.com   Related episodes: Social Media 101 6 Truths About Power Good Authority Instant Specialty Coffee Hosting Consumer Coffee Classes 10 Steps to Being a People First Leader