In just 7 years, Onyx Coffee Lab has become one of the industry's most recognizable, respected, and progressive coffee companies. Whether you know them from their championship performances on the barista, brewers, or roasting competition stage - their multiple Good Food Awards and Golden Bean coffees - or their effort in transparency and exquisite retail shops, Onyx Coffee Lab is an inspiration in presentation AND in substance to the global community of specialty coffee.  Today we get to talk with one of the founders of this awesome company, Jon Allen, and dive into the details of how he and his wife, Andrea Allen, built, grew, and operate this business.  I am thrilled to have been able to talk with Jon and to present this very insightful conversation to you all!  Enjoy be sure to check the links below to learn more!    In this episode you will learn about their: Vision and business philosophy Early and current expansion  Discovery of strengths and weakness Delegation and appointing of leadership Development of their roasting program Approaches to hospitality Who they are aiming to serve as their primary audience  Hiring practices Marketing and branding   Links: Onyx Coffee Lab Onyx on Instagram Interview of Andrea Allen reflecting on her 2018 performance on "Legacy" What your Roaster wants you to Know w/ Mark Michaelson, Onyx Coffee Lab.    Interested in Keys to the Shop Consulting services? Let's talk Chris@keystotheshop.com   Get on the Keys to the Shop email list and get the transcripts, bonus audio, and extra resources! Click Here!   5% off your purchases at Prima Coffee form now until January 31st! Just use the code "HOLIDAY5" when you visit this link! www.prima-coffee.com/keys