34 min listen
DP 115: Becoming a Brand Champion
DP 115: Becoming a Brand Champion
ratings:
Length:
51 minutes
Released:
Jul 27, 2016
Format:
Podcast episode
Description
Few people would question the powerful impact of a strong, engaging brand within an organization. But how exactly do you implement an internal communication strategy that aligns your supporters and employees in support of your brand's promise? This week, Jennifer GoodSmith, Vice President of Marketing and Communications at The Morton Arboretum, joined Driving Participation to talk branding. Jennifer discusses building your brand from the inside out- focusing on internal as well as external branding.
Released:
Jul 27, 2016
Format:
Podcast episode
Titles in the series (100)
DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations