34 min listen
#130: Aaron James—How to Define What Your Customer Really Wants
#130: Aaron James—How to Define What Your Customer Really Wants
ratings:
Length:
52 minutes
Released:
Jan 7, 2019
Format:
Podcast episode
Description
What are you selling? Your quick answer may be “real estate” or “jewelry” -- but to really connect with customers, you need to understand the deeper value you offer them. You don’t sell real estate, you sell peace of mind. You don’t sell jewelry, you sell confidence. Join us on this episode for a deep dive into defining what your customer really wants. First, Don and JJ talk about why we need to understand our customers’ desires. Then, Don interviews advertising executive Aaron James about real-world ad campaigns that have done just that. If you want to give yourself a big advantage as we start 2019, this is the episode for you!
Released:
Jan 7, 2019
Format:
Podcast episode
Titles in the series (100)
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It): Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element... by Business Made Simple with Donald Miller