34 min listen
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
ratings:
Length:
61 minutes
Released:
Apr 24, 2017
Format:
Podcast episode
Description
What’s the most powerful tool in the world for captivating the human brain? It’s storytelling. As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling. So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for Grey’s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes’ show The Catch. In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!) PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now! Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.
Released:
Apr 24, 2017
Format:
Podcast episode
Titles in the series (100)
#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It): Feel like your sales copy falls flat? Join Donald Miller for a conversation with world-renowned copywriting and marketing pro Ray Edwards. You'll discover Ray's six-part formula for writing persuasive sales copy, including one critical element... by Business Made Simple with Donald Miller