Today's guest is Andrew Hochradel. He is a Freelance Designer under Hoch.co and America's Emcee. During this episode we talk about:-the story of the America's Emcee campaign and how it started.-how he was teaching design history for 7 years, and various roles doing branding and creative work for 8+ years before starting Hoch.co.-the movie that introduced him to visual communication. -the poster project he created, what it was, what it taught him, and why it was so influential to him. -context for content and where print fits in design and customer experience. -why the biggest challenge he has faced in his career so far is right now. -the merch project he was a part of where he made up a bible verse -- accidentally. -the Red Bull project he worked on with a number of different creatives including the Hood sisters from Hoodzpah, and why it was so important to him. Andrew is an incredible person to talk to and his positive perspective on life and challenges lights me up! A wonderful person! @hochdotco