Summary of Annette Simmons's The Story Factor

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Skip told the stockholders a story about how he had gotten mixed up while drawing electrical engineering plans for a boat building company. He had been so sure of himself that he had transposed starboard and port, which made the drawing an exact mirror image of what it should have been.

#2 Story is your path to creating faith. Telling a meaningful story means inspiring your listeners to reach the same conclusions you have and decide for themselves to believe what you say and do what you want them to do.

#3 To influence someone, you must first establish enough trust to successfully deliver your message. Their trust in who you are becomes the connection that serves as a conduit for your message.

#4 It is human nature to erect barriers and suspicions to protect ourselves. You need to establish a connection with your audience in order to influence them. They will judge your credibility based on their judgments about who you are and why you are there.

• Language: English
• Publisher: IRB Media
• Release date: Jun 14, 2022
• ISBN: 9798822541306

IRB Media

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Insights on Annette Simmons's The Story Factor

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 1

#1

Skip told the stockholders a story about how he had gotten mixed up while drawing electrical engineering plans for a boat building company. He had been so sure of himself that he had transposed starboard and port, which made the drawing an exact mirror image of what it should have been.

#2

Story is your path to creating faith. Telling a meaningful story means inspiring your listeners to reach the same conclusions you have and decide for themselves to believe what you say and do what you want them to do.

#3

To influence someone, you must first establish enough trust to successfully deliver your message. Their trust in who you are becomes the connection that serves as a conduit for your message.

#4

It is human nature to erect barriers and suspicions to protect ourselves. You need to establish a connection with your audience in order to influence them. They will judge your credibility based on their judgments about who you are and why you are there.

#5

The most important criteria most people use to decide whether to listen to us or not is our trustworthiness. If we don’t let people know who we are, we neglect the most important criteria they use to decide whether to listen to us or not.

#6

The first question people ask themselves when they realize you want to influence them is who is this person. A story helps them see what you want them to see about you. By demonstrating who you are, rather than telling them who you are, it is more believable.

#7

The power of personal stories is that they allow us to reveal an aspect of ourselves that is otherwise invisible. However, there are many ways we can reveal who we are to others. We don’t have to tell a personal story, but if