Digital Marketing of Life. Accident and Health Insurance Products: Series 0001, #1

By Abiodun Eke

This introductory book on digital marketing of life, accident and health insurance products is to make it easier for everyone to reduce financial uncertainty in their lives and that of their  loved ones, and to manage more efficiently and effectively accidental loss.This is achieved by substituting  of a relatively small fee referred to as premium paid to a professional insurer in exchange for the insurer assuming  the risk of a large finacial loss, and the promise to pay in the event of such a loss. It is estimated for example for a premium cost of $26 a month, a 40 year insurable man can buy a 20-year, $500,000 term life policy. There is a palpable ignorance of the great benefits provided by these insurance coverage; and there is an observable distrust by the general public because of the past failures of some insurance companies  to meet up their promised obligations to pay benefits.This problem can now be mitigated to a large extent digitally by potential buyers checking out the predictive accuracy of the risk profile, and checking out the credibility of the insurance company through such reputable credit agency like AM Best, the World's most reputable credit rating firm established in 1899. Insurance coverage can provide protection, death benefits, final funeral expenses, income protection, child education benefits, retirement plans, capital generations; estate assets, medical benefits, long, short term disability  benefits and accident benefits by bearing these high costs in exchange for the relatively small premium paid to the insurer.The essence of the book  is to explore and expand the use of internet and on-line based technology platforms such as computers, mobile phones and other digital channels such as Facebook etc. to educate and communicate the benefits of the different insurance coverage; and to choose the appropriate insurance company so as to help to mitigate the risks of buying inadequate insurance coverage and through a financial strong insurance company. This would help reduce potential risks of buying the inappropriate insurance coverage; and doing these through financial weak insurance companies with past records of delaying and declining benefits payments when losses are experienced.

 

• Language: English
• Publisher: Abiodun Eke
• Release date: Jul 10, 2023
• ISBN: 9798223449355

Abiodun Eke

Mr. Eke is a development consultant, certified management consultant, and cost accountant, with many years of executive experience in development finance, industrial engineering, banking,  and business management. He is the former pioneer Chief Executive Officer of the government-owned development and investment agency Universal Investment and Development Company (UIDC) Plc in Nigeria. He is also the pioneer Managing Director of UIDC Securities Limited, a dealing member of the Nigeria Stock Exchange and issuing house. He is a New York state Licensed Life and Health Insurance financial Representative/Agent Mr. Eke was earlier Senior Investment Executive at the Nigerian Industrial Development Bank (NIDB), now Bank of Industry and Deputy Manager in the Project Finance Unit of NAL Merchant Bank, now a member of the Sterling Bank Group. Here he helped formulate and implement the Infrastructure Development Fund and Health Systems Fund, both assisted by the World Bank. Mr. Eke is a Certified Management Consultant in the United States of America and the United Kingdom, Fellow of the Institute of Management in the United Kingdom, and an alumnus of the World Bank Development Institute in Petroleum Finance Management. He holds a Bachelors in Engineering, an MBA with distinction in financial management, a Masters of Transportation Planning and Engineering from City University of New York, an honorary Doctor of Divinity. Mr. Eke is listed in the 56th edition of Marquis Who's Who in America. Mr. Eke has successfully built business across three continents, operating primarily in London, New York, Lagos and Abuja. He is the President of Primus International Consulting and Consultancy in Africa Services Limited

Book preview

 Content

Introduction

Chapter One - Search Engine Optimization

Chapter Two -  Advertisement via Pay_Per_Click  

Chapter  Three - Content Marketing

Chapter  Four - Marketing through Social Media

Chapter  Five - Email Marketing

Chapter Six -  Influencer Marketing

Chapter Seven - Remarketing

Chapter Eight - Mobile Optimization

Chapter Nine -  Data Analytics

Introduction

                              Digital Marketing of Life Insurance, Health Insurance  Products

Digital marketing of life and health insurance products is an essential strategy insurance and financial service companies use to reach and engage with their target audience. Some effective digital marketing strategies specifically tailored for these products discussed in this book include but not limited to Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Remarketing, Mobile Optimization, Data Analytics and Tracking. Compliance with insurance regulations is essential when promoting these products. Be sure to adhere to all legal requirements and communicate your offerings' benefits, terms, and limitations to all potential customers.

Remember to adhere to industry regulations and guidelines when promoting life and health insurance on social media. The statutory limitations, terms, and restrictions on your insurance products should be clarified. Give accurate facts and abstain from making false statements.

To stay compliant and maintain a great user experience, periodically examine your ad wording and landing pages.

We must abide by insurance regulatory requirements and guidelines when generating and promoting material. Any restrictions, conditions, and terms related to your insurance products should be clarified. To gain the confidence and respect of your audience, give precise and frank facts.

When choosing