“I can’t remember, last time I thanked you,” are the first two lines of Dave Dobbyn’s New Zealand classic song, Loyal. How many customers of how many brands, products and services feel that way, unrewarded for their loyalty?
As a brand custodian, whether you choose a loyalty programme using a point system or reward customers based on how much money is spent, the ability to entice customers to keep shopping for a product or service will ultimately be decided by how loyal you are to them.
This article was written prior to the latest research release from Loyalty NZ, which by the time you read this will have been exposed to marketers at NZ Marketing’s Future of Retail Marketing Conference 2023.
Loyalty NZ provides consulting services on a variety of topics, including loyalty marketing, customer relationship management, and data analytics. It helps businesses design and implement a loyalty programme that meets their specific needs, while collecting and analysing data about their customers. This data can be used to improve customer loyalty, marketing campaigns, and product development.
Rankings
In the Ranking of New Zealand Loyalty Programmes 2021, a study by The Point of Loyalty that ranked the top 20 loyalty programmes in New Zealand, the study
