Summary: Direct from Dell: Review and Analysis of Dell and Fredman's Book

By BusinessNews Publishing

The must-read summary of Michael Dell and Catherine Fredman's book: "Direct from Dell: Strategies That Revolutionized an Industry".

This complete summary of the ideas from Michael Dell and Catherine Fredman's book "Direct from Dell" tells the story of how Dell grew from a start-up company in 1984 to become the second largest manufacturer and marketer of computers in the world. In their book, the authors explain how Dell's success is due to its ability to approach things differently from everyone else in the same industry. By reading this summary, you can learn from one of the world's biggest companies and adapt their strategies to ensure the success of your own business.

Added-value of this summary:
• Save time
• Understand key principles
• Expand your knowledge

To learn more, read "Direct from Dell" and find out about the secrets behind the success of one of the world's biggest computer manufacturers.

• Language: English
• Publisher: Business Book Summaries
• Release date: Feb 15, 2013
• ISBN: 9782806239679

Book preview

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Book Presentation: Direct From Dell by Michael Dell with Catherine Fredman

Summary of Direct From Dell (Michael Dell with Catherine Fredman)

Book Presentation: Direct From Dell by Michael Dell with Catherine Fredman

Book Abstract

Dell Computer has grown from a start-up company in 1984 (with $1,000 in capital) to become the second largest manufacturer and marketer of computers in the world (with more than $18 billion in annual turnover) through its ability to approach things differently from everyone else in the same industry.

Dell lives and dies on the strength of its competitive edge, which is built around how effectively it can execute eight specific competitive strategies. While Dell demonstrates these strategies work well in the computer industry, they are equally applicable in all fields and in all industries alike – so long as you have the curiosity to think creatively and the commitment to act on what you observe.

As new models for doing business in the information age emerge and become better established, these competitive strategies are even more important, because they are flexible and powerful enough to be adapted to the requirements of the new business models. They provide a foundation, from which future growth can be launched.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Direct From Dell (Michael Dell with Catherine Fredman)

Strategy #1: Develop a fast-paced, close-knit company culture