The messy middle. It’s not a particularly fun place to be in business. It can be fraught with feelings of doubt, fear and imposter syndrome. While at the same time, it is a phase of business where tremendous growth happens and confidence builds. What is the messy middle? The messy middle is when you’re no longer a brand new business owner, eager with optimism and endless energy to tackle your to dos. In the messy middle, you’ve likely seen some success, but you haven’t cracked the code on how to optimize or scale your business and you still have several goals you’re working towards completing. When you’re in the messy middle you’re stretching yourself as an entrepreneur — trying new sales channels, creating new products, developing new systems to streamline and possibly experimenting with hiring help. In the messy middle you’re learning to lead, refining your vision for the business and making an awful lot of decisions day in and day out to keep the business moving forward. The messy middle has its highs and its lows. But a common thread I see amongst small businesses who are in the messy middle is this… They are trying to do too many things at one time. Listen in for encouragement and advice on why focus is what you need, including: - Being in the messy middle is nothing to be ashamed of, and you are definitely not alone. - Sometimes the answer is right in front of us and it is a simpler solution than we realize. Get fresh eyes on your business. - Give yourself space to really assess and identify what you want to accomplish with your business. When you know what you want, you can build a plan. For full show notes, resources and a transcription, please head to BIT.LY/PTPEp216 For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs