Money Magazine

Grow your startup

If you are running a business, money is going to be at the core of what you do. Even if you are so passionate about your “why” that money isn’t your motivation, you will need money coming in to have a sustainable business. When you are attracting sufficient money, it enables you to implement what you feel soul-called to do. And even if you are incorporated as a not-for-profit organisation, you won’t be able to continue to exist if you can’t show your supporters that you are good at managing money.

Yet there is so much reluctance to talk about money – something that I am passionate about overcoming in my work in The Joyful Frugalista podcast. Spiritual life and business coach Bec Cuzzillo notes that money isn’t something we need to be afraid of.

“The more we talk about it, the more it is normalised,” she says. “You can earn money doing what you love. You can earn money doing something that fills your heart with purpose. You don’t have

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