Buy Me!: 10 Steps to Selling Yourself in Business
By Adam Riccoboni and Daniel Callaghan
()
About this ebook
There are so many small things you can do to make a big difference in your career, and this book unlocks the tools to make that happen. In today's current economic climate, it is important to stay ahead of the competition, remaining employable, adept and confident in business. Buy Me! is a book that helps you do just that. Clearly and accessibly written by two business professionals, the book guides readers through ten easy steps to maximizing themselves and their success. Contains advice on how to: appear more confident; network and forge relationships; overcome obstacles in the workplace; take control; move outside your comfort zone; achieve job satisfaction, and much more. Whatever your career goals, in Buy Me! you will find the resources you need to sell yourself successfully every time.
Related to Buy Me!
Related ebooks
35 Silent Business Killers: How to Stop Them Before They Kill Your Business Rating: 0 out of 5 stars0 ratingsThe 5 Stages To Entrepreneurial Success: What Every Entrepreneur Should Know About Dominating Your Market Rating: 0 out of 5 stars0 ratingsMarketing With a Book: The Science of Attracting High-Paying Clients for Consultants and Coaches Rating: 0 out of 5 stars0 ratingsTop Dog: Impress and Influence Everyone You Meet Rating: 0 out of 5 stars0 ratingsBreaking Big: The Business Doctors' No-nonsense Guide to Achieving Breakthrough Growth for Your Business Rating: 0 out of 5 stars0 ratingsMake Money, Not Mistakes Rating: 5 out of 5 stars5/5Overcoming Self-Doubt and Finding a Positive Outlook on Life Rating: 0 out of 5 stars0 ratingsWriting a Business Plan for a Successful Home-Based Business Rating: 0 out of 5 stars0 ratingsThe Four Faces of Sales: How to Build Your Personal Value Currency in the Eyes of Your Customer Rating: 0 out of 5 stars0 ratingsFree Report: 6 Quick Tips To Get The Most Out Of Your Promotional Merchandise At A Trade Show Rating: 0 out of 5 stars0 ratingsBuild Business Value: Take Action Now, Increase the Value of your Business, Get the Most when you Sell Rating: 0 out of 5 stars0 ratingsLearn How to Achieve Internet Success Rating: 0 out of 5 stars0 ratingsMaster you tube influence Rating: 0 out of 5 stars0 ratingsLife of a Salesman: Advice and Diversions Rating: 0 out of 5 stars0 ratingsDon't Talk For Free: Step by Step, Selling and Closing Tools Rating: 0 out of 5 stars0 ratingsCracking the Start-up Code: 5 Myths Of Starting Or Growing A Small Busin--ess Rating: 0 out of 5 stars0 ratingsSecrets To Stress-Free Selling: A Cure For The Common Cold Call Rating: 0 out of 5 stars0 ratingsMid-Life Career Rescue: The Call For Change 2018: Midlife Career Rescue, #4 Rating: 0 out of 5 stars0 ratingsInc. Yourself, 11th Edition: How to Profit by Setting Up Your Own Corporation Rating: 0 out of 5 stars0 ratingsChoose To Lead For a Purpose Rating: 0 out of 5 stars0 ratingsDay 1: A Practical Guide to Launching Your New Business Rating: 0 out of 5 stars0 ratingsStart Now: Unlock the Money Value of Time Rating: 0 out of 5 stars0 ratingsHow to Build a Business and Sell It for Millions: The Essential Moves for Every Small Business Rating: 5 out of 5 stars5/5Secrets to Success in the Corporate World Rating: 0 out of 5 stars0 ratings101 Book Marketing Ideas for All Budgets: Clearly Defined Rating: 0 out of 5 stars0 ratingsDevelop a Course People Want To Buy Rating: 2 out of 5 stars2/5Overcoming The 15 Categories of Rejection: Master How to Turn NO to YES Rating: 0 out of 5 stars0 ratingsBusiness Outside: Discover Your Path Forward Rating: 0 out of 5 stars0 ratingsBusiness Plans Kit For Dummies Rating: 3 out of 5 stars3/5
Negotiating For You
Never Split The Difference: Negotiating As If Your Life Depended On It : by Chris Voss | The MW Summary Guide Rating: 0 out of 5 stars0 ratingsHow to Think Like a Lawyer--and Why: A Common-Sense Guide to Everyday Dilemmas Rating: 3 out of 5 stars3/5Body Language Secrets to Win More Negotiations: How to Read Any Opponent and Get What You Want Rating: 0 out of 5 stars0 ratingsYou Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 4 out of 5 stars4/5NLP: The Essential Guide to Neuro-Linguistic Programming Rating: 4 out of 5 stars4/5Bargaining with the Devil (Review and Analysis of Mnookin's Book) Rating: 0 out of 5 stars0 ratingsSummary Guide: The 48 Laws of Power by Robert Greene | The Mindset Warrior Summary Guide Rating: 5 out of 5 stars5/5How to Break (or renegotiate) ANY Contract Rating: 0 out of 5 stars0 ratingsChris Voss & Tahl Raz’s Never Split The Difference: Negotiating As If Your Life Depended On It | Summary Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Power of Conflict Rating: 3 out of 5 stars3/5The Negotiation Phrase Book: The Words You Should Say to Get What You Want Rating: 0 out of 5 stars0 ratingsEmotional Vampires: Dealing with People Who Drain You Dry, Revised and Expanded 2nd Edition DIGITAL AUDIO Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Technical Theater for Nontechnical People: Second Edition Rating: 0 out of 5 stars0 ratingsHard Asks Made Easy: How to Get Exactly What You Want Rating: 0 out of 5 stars0 ratingsAsk for More: 10 Questions to Negotiate Anything Rating: 4 out of 5 stars4/5Technical Theater for Nontechnical People Rating: 0 out of 5 stars0 ratingsBargaining with the Devil: When to Negotiate, When to Fight Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Running Theaters: Best Practices for Leaders and Managers Rating: 0 out of 5 stars0 ratingsSummary of Getting to Yes: by Roger Fisher, William Ury, and Bruce Patton | Includes Analysis Rating: 0 out of 5 stars0 ratingsThe Mediator's Handbook: Revised & Expanded fourth edition Rating: 4 out of 5 stars4/5
Reviews for Buy Me!
0 ratings0 reviews
Book preview
Buy Me! - Adam Riccoboni
Step 1:
Self-belief and Confidence
‘Confidence can get you where you want to go, and getting there is a daily process. It’s so much easier when you feel good about yourself, your abilities and talents.’
Donald Trump
Why do you need self-belief and confidence?
The first step in selling yourself is developing self-belief and confidence. For someone else to believe in you, you must first believe in yourself.
As former US President Lyndon B. Johnson put it, ‘You’ve got to believe in what you are selling. What convinces is conviction. You simply have to believe in the argument you are advancing; if you don’t, you’re as good as dead. The other person will sense that something isn’t there.’
How this chapter will help you develop self-belief and confidence
Finding your self-belief
There can be no substitute for genuine self-belief and there is nothing more compelling than confidence. Yet it is a myth that most people are confident. The majority of people would like to feel more sure of themselves. Generally, people feel self-assured in some situations and not in others. For example, people who are confident at making a business presentation may be shy at a party; people who are confident when asking someone on a date may be nervous at a job interview.
Also, confidence is not something you are born with or without. You can nurture and develop it through the right mindset.
The following exercises will help you develop self-belief and confidence by identifying your target, your qualities, your business values and by revealing your Unique Selling Points (USPs).
Set your target
In order to achieve success, you need to know where you want to go in your life. Your target is your ambition or aspiration, how you want your life to be. Your target is also related to your values. For example, if you are someone who believes in generosity and charity, perhaps working in the voluntary sector would be right for you. If you are someone who believes in competition and challenge, perhaps working in investment banking would be right for you.
1. Close your eyes and imagine that your career has gone very well. Picture yourself in ten years’ time. You are truly successful and happy. See yourself.
2. People are telling stories about what you have achieved; think about what it is they are saying that makes you feel happy.
3. Why are you happy? Is it from wealth? Is it from security? Is it from fame? Is it from helping others?
4. Think about what you have achieved and let this help you understand what you want to attain in the future.
This is your target and what this book will help you achieve.
Understand your qualities
You have unique strengths that only you possess: your qualities.
Take a pen and paper.
1. Think back to when you were sixteen years old.
2. Write down what you did that year (who you were living with, where you went, who you spent time with).
3. List your achievements for that year. Write down each success.
4. Go back and answer steps 2 and 3 for each year until the present day.
5. Take the year with the most achievements and write down what personal qualities enabled you to achieve these things.
6. These are your qualities; write down at least five of them here:
Think through your business values
Now you know where you are going and realize why you can achieve it, you need some rules: these are your values. These show what you consider important in life and shape your behaviour. Look at the table below and underline all the values that appeal to you the most.
Acceptance Accomplishment Acknowledgement Adoration Adventure Ambition Being the best Belonging Bravery Brilliance Certainty Challenge Charity Confidence Conformity Conviction Cooperation Correctness Creativity Credibility Decisiveness Diversity Education Empathy Enjoyment Entertainment Excellence Expertise Fairness Faith Fidelity Firmness Flexibility Friendliness Fun Generosity Growth Happiness Harmony Honesty Humour Imagination Impact Impartiality Independence Ingenuity Inspiration Integrity Intelligence Inventiveness Justice Kindness Knowledge Leadership Love Loyalty Making a difference Optimism Originality Outrageousness Passion Peace Perceptiveness Perfection Perseverance Persuasiveness Philanthropy Popularity Power Precision Preparedness Professionalism Realism Reason Reasonableness Recognition Relaxation Reliability Religiousness Resourcefulness Respect Self-control Selflessness Self-reliance Sensitivity Sharing Simplicity Sincerity Skilfulness Speed Spirituality Spontaneity Strength Success Support Supremacy Sympathy Teamwork Thoroughness Thoughtfulness Tidiness Timeliness Traditionalism Trustworthiness Truth Understanding Unflappability Uniqueness Unity Usefulness Utility Virtue Vision Warmth Wealth Wilfulness Willingness Wittiness Wonder
Of the values you have underlined, write down the five that appeal to you the most here:
Define your Unique Selling Points (USPs)
Combining your qualities and values can uncover your Unique Selling Points (USPs). These are skills that you possess in business and show how you will achieve your target.
To define your USPs, think of your main achievements in education and your experience in the workplace.
Now relate each of your key features/qualities and values to these USPs. For example:
Change each sentence to generic instead of specific. For example:
Write each sentence below as these are your USPs.
You can be proud of your USPs – only you have them and they are based on your real experience, strengths and values. In Step 3: Personal Presentation (see here), we will also show you how to present these on your CV and in Step 9: Managing the Media (see here) we will look at how you can present them on websites such as Linkedin.com.
Displaying confidence
Self-belief is vital to your success, but appearing over-confident and egotistical can be counterproductive. Boasting about achievements and deliberately making yourself the centre of attention can be perceived as arrogance. Project your self-belief and confidence by being positively engaged with other people.
Project positive body language
Research has shown that 90 per cent of all human communication is based on non-verbal cues. You therefore need to be careful with the body language you project and avoid the negative associations of particular body language cues. For example, hanging your head low projects a lack of self-confidence; folding your arms across your chest can be seen as a defensive or an uninterested stance; slouching in a chair suggests you’re unprepared or that, deep down, you feel you’re not up to the task at