Artificial Intelligence in Marketing

By IntroBooks Team

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer's ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience.
Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

• Language: English
• Publisher: IntroBooks
• Release date: Apr 28, 2020
• ISBN: 9781393566212

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Artificial Intelligence In Marketing

IntroBooks #644

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Preface

Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience.

Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.

Summary

A business house may spend countless hours and invest loads of pecuniary resources in an attempt to rekindle social media marketing. Also, with so many social media enterprises queued up in the market place, it is painstaking to stand out from the crowd and virtually connect with the target audience. Besides, social media is no longer just about engaging in chatting and news feedback. It is now a full-fledged dashboard for advertising, marketing, e-commerce, customer care services and so on. But, with the advent of artificial intelligence (AI), social media marketing has been simplified to deal with and the results are also much reliable.

Therefore, artificial marketing can be defined as the calibrated use of customer-centric data from both online and offline origins and computational conjecture like machine learning. AI, laced with these features, predicts customer's digital actions