The European Business Review

WILL GENERATIVE AI DISRUPT YOUR COMPANY AND YOUR NEED FOR WORKERS?

As the rollout of generative AI gains momentum, the debate about its effect on the labour force is intensifying. Automated document and code creation and the production of innovative images has industries of all walks on the edge, perplexed about how this technology can be used to enhance operational efficiencies and work productivity through reduction of time, and possible labour inputs.

Before we throw in the towel on the importance of humanity, we've got to conduct a reality check on what the process entails to use generative AI, and what the task of operationalising this platform to be part of everyday activities involves. The technology has introduced dramatic functionality in disseminating user prompts to access and process established data resources, creating content corresponding to user directives, all in a matter of seconds. Although this functionality seems cutting edge, the reality is that versions of it have

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