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    How AI is transforming advertising

    May 15, 2019 2 minutes

    Evolving consumer behaviours – multi-device usage, decreased brand loyalty – mean that brands and their marketing teams need to be more agile to succeed. Artificial intelligence (AI) and machine learning are powerful tools that can make everything, from ad creative to media buying and planning, more effective.

    Today, AI has infiltrated:

    • Media planning. The media planning process has traditionally been highly manual. Marketers can now use AI in the form of lookalike modelling

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