TOYING WITH INDIA?
Jul 04, 2020
3 minutes
BY SHWWETA PUNJ & SHUBHAM SHANKDHAR
CHANDRADEEP KUMAR
Nerf Guns is a rage among preteens in India, and among the few toys the country manufactures and exports. Otherwise, nearly 80 per cent of toys in India are imports—mostly from China. India accounts for a meagre Rs 4,000 crore of the $90 billion (Rs 6.7 lakh crore) global toy market. With precious little done to woo global toy brands to set up manufacturing in the country, and production costs shooting up in the US and
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