Rating: 0 out of 5 stars
0 ratings
Ebook23 pages11 minutes
How to Market: a Summarized Essentials Guide with Minimum Bore
Rating: 0 out of 5 stars
()
About this ebook
The message and the main content of the book was compiled from the skim-read notes of a local library marketing books. It became very clear that most such books are too boring and theoretical for the public audience. Also, big chunks of it were filler. This book takes out the diamonds in the rough from them and polishes them into a summary of practice-proven marketing theory.
The addressed topics include attention economy, managing difficult customers, business growth, marketing as the core of business and numerous ways to generate interest for products out of nothing.
Author
Pertti Aholanka
Writings mostly about personal research and the related notes. Things are kept real, no matter the topic. Occasional spite and dry humor very likely.
Read more from Pertti Aholanka
Learning to Pronounce Difficult Sounds: Mentality and Practice Increase Your Output with Patience, Discipline and Focus: Mastery and Practice Rating: 0 out of 5 stars0 ratingsMaster the Energy Theory of Happiness and save Your Time and Efforts: A Summarized Lifestyle Management Guide Rating: 0 out of 5 stars0 ratingsStart a Company: A Short-Form Self-Employment Guide Rating: 0 out of 5 stars0 ratingsTea Water Botany for Beginners: A Summarized Guide Rating: 0 out of 5 stars0 ratingsCreating Powerful Trail Rations of Insane Nutritional Value at Home: A Minuscule Guide Rating: 0 out of 5 stars0 ratingsNever Let Go of the Bar: A Simple Guide to Safe and Effective Bodyweight Training Rating: 0 out of 5 stars0 ratingsCut-Price Swabbing like a Pirate: A Fast Guide to Removing Dirt with Basic Household Items Rating: 0 out of 5 stars0 ratingsMindlessness: The Stronger Brother of Mindfulness Rating: 0 out of 5 stars0 ratingsBig Game Generator: An Advanced Job Hunting Guide Rating: 0 out of 5 stars0 ratingsIntroduction to Spiritual Inspiration: A Mind-Refreshing Approach Rating: 0 out of 5 stars0 ratingsMonster Defendant: A Layman's Counter-Lawyer Strategy Compendium Rating: 0 out of 5 stars0 ratingsFuture Now: Physical Survival in the Modern Western World Rating: 0 out of 5 stars0 ratings
Related to How to Market
Related ebooks
Easy Guide to: Branding Rating: 0 out of 5 stars0 ratingsMarketing Rating: 5 out of 5 stars5/5Impossible Sales Rating: 0 out of 5 stars0 ratingsMarketing Fusion Rating: 0 out of 5 stars0 ratingsMarketing Is Easy, You’re Just Doing It Wrong Rating: 0 out of 5 stars0 ratingsTightrope: Marketing Differentiation for New Businesses Rating: 0 out of 5 stars0 ratingsBrand'D: How to build your brand! Rating: 0 out of 5 stars0 ratingsHow to Get New Business, Acquire Customers and Build Your Client List Rating: 0 out of 5 stars0 ratingsSummary of Ryan Daniel Moran's 12 Months to $1 Million Rating: 5 out of 5 stars5/5What Clients Love (Review and Analysis of Beckwith's Book) Rating: 0 out of 5 stars0 ratingsSmall Business Digital Marketing Handbook Rating: 5 out of 5 stars5/5Marketing Mess: 30 Minutes Read Rating: 0 out of 5 stars0 ratingsStrategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 5 out of 5 stars5/5Marketing Magnifier: More Insight. More Measurable Growth. More Customers Rating: 0 out of 5 stars0 ratingsYour Marketing Sucks (Review and Analysis of Stevens' Book) Rating: 0 out of 5 stars0 ratingsBreakthrough Selling (Review and Analysis of Farber and Wycoff's Book) Rating: 0 out of 5 stars0 ratingsGet Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business Rating: 0 out of 5 stars0 ratingsExceptional Selling (Review and Analysis of Thull's Book) Rating: 0 out of 5 stars0 ratingsThe Secrets of Superior Sales Activity Rating: 4 out of 5 stars4/5The Branding Blueprint - How To Build Your Brand Through Social Media And Content Marketing Rating: 0 out of 5 stars0 ratingsEntrepreneurship Today Rating: 0 out of 5 stars0 ratingsEntrepreneurs' Sales Secrets Revealed Rating: 0 out of 5 stars0 ratings10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Rating: 0 out of 5 stars0 ratingsThe Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes! Rating: 3 out of 5 stars3/5Closing a Sale: Ten tips to turn prospects into customers Rating: 0 out of 5 stars0 ratingsSimple Marketing for Entrepreneurial Activities: A Guide to Effective Marketing for Your New Business Idea Rating: 5 out of 5 stars5/5Strategies For Branding Success: Give Your Brand the Competitive Edge to Succeed In Today's Challenging Economy Rating: 0 out of 5 stars0 ratings
Marketing For You
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5
Related podcast episodes
38- PR and Marketing Laws - No. 3: Success 0% found this document usefulThe Key To Successful Marketing Communications: Understanding Customers and What They Need to Hear 0% found this document usefulSelling the Cloud - Part 2 with Paul Melchiorre and Mark Petruzzi 0% found this document useful16 Lessons I Wish I Knew As First Time B2B Marketing Leader 0% found this document useful306 – What is Your Brand Story? How to Talk about your Small Business with Confidence with Dr. Michelle Mazur 0% found this document usefulMaking Sales in Startups with Sean Higgins #225 0% found this document usefulTed Wright - Revenue success sans advertising - Word of Mouth marketing - S3 Ep13 0% found this document useful
Related articles
Risk-taker Or Revolutionist? MarketingArticle
Risk-taker Or Revolutionist?
Oct 14, 2018
Embarking on risks with your marketing does not always guarantee a positive result. Despite Muhammad Ali’s suggestion that, “he who is not courageous enough to take risks will accomplish nothing in life”, the fact remains that for every marketing vid
2 min read8 Ways to Screw Up Your Marketing EntrepreneurArticle
8 Ways to Screw Up Your Marketing
Sep 1, 2013
2 min readFour Steps to Maximize Growth During & After COVID-19 Home Business MagazineArticle
Four Steps to Maximize Growth During & After COVID-19
Jun 30, 2020
3 min readGrowth Through Insights NZBusiness and ManagementArticle
Growth Through Insights
Aug 28, 2019
4 min readIs Your Business Idea Good? Here's How to Find Out EntrepreneurArticle
Is Your Business Idea Good? Here's How to Find Out
Oct 1, 2019
2 min readLIVE THE LIFE You WANT! FHM South AfricaArticle
LIVE THE LIFE You WANT!
Sep 10, 2023
6 min read9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020 TechfastlyArticle
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020
Nov 30, 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s
14 min readLIVE THE LIFE You WANT! FHM USArticle
LIVE THE LIFE You WANT!
Sep 10, 2023
6 min readToo Much, Too Quick MarketingArticle
Too Much, Too Quick
Jul 11, 2019
7 min readA Millionaire’s Top Tips To Succeed In Business FHM USArticle
A Millionaire’s Top Tips To Succeed In Business
Dec 8, 2022
3 min readSix Steps for Creating a Successful Inside Sales Team ThinkSalesArticle
Six Steps for Creating a Successful Inside Sales Team
Jun 16, 2017
5 min readA Millionaire’s Top Tips To Succeed In Business FHM SwedenArticle
A Millionaire’s Top Tips To Succeed In Business
Dec 8, 2022
3 min readA Millionaire’s Top Tips To Succeed In Business FHM South AfricaArticle
A Millionaire’s Top Tips To Succeed In Business
Dec 8, 2022
3 min readEveryone’s Right NZ MarketingArticle
Everyone’s Right
Jul 7, 2019
2 min readDecision Time: More Profit Or More Sales? NZBusiness and ManagementArticle
Decision Time: More Profit Or More Sales?
Apr 22, 2019
IN THE NEXT look at our “8 levers of sales growth” series we tackle the decision between winning more valuable clients (lever 2) or winning a higher volume of clients (lever 3). If your business is in the fortunate position of being well established
2 min readQ & A Rotman ManagementArticle
Q & A
Sep 1, 2021
You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin
6 min readSales, Marketing And Money NZBusiness and ManagementArticle
Sales, Marketing And Money
Jan 17, 2023
When things get difficult financially, the natural response is to look for savings. Costs you can cut. Things you don't need. We tend to get more careful about where we choose to spend money. That's all fine. It's smart even. What is not talked about
3 min readAsk These 3 Questions to Determine Where to Spend Your Marketing Dollars EntrepreneurArticle
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars
Apr 1, 2018
2 min readChoosing Sales Activity That Determines The Best Outcome NZBusiness and ManagementArticle
Choosing Sales Activity That Determines The Best Outcome
May 27, 2019
IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d
2 min readDear Home Business Home Business MagazineArticle
Dear Home Business
Mar 31, 2020
You can tell a lot about people based on how they manage their time. The ones who are notoriously late are the same people who are consistently a dollar short. They possess neither a mastery of time nor money. Oftentimes, you can identify these indiv
1 min readHow To Sell New Products ThinkSalesArticle
How To Sell New Products
Aug 9, 2018
14 min readSex Can Still Sell In 2023 Tips From A Top Digital Advertising Expert FHM USArticle
Sex Can Still Sell In 2023 Tips From A Top Digital Advertising Expert
Jun 10, 2023
3 min readHow To Get GREAT RESULTS From Your In-store Demonstrations NZ MarketingArticle
How To Get GREAT RESULTS From Your In-store Demonstrations
Mar 20, 2018
2 min readHow To Create Compelling Content ThinkSalesArticle
How To Create Compelling Content
Mar 29, 2017
4 min readEnabling Sales Success ThinkSalesArticle
Enabling Sales Success
Jun 17, 2018
DESIGNATION: Head: Small Business and Professional Banking (Sales) COMPANY: Nedbank Limited SALES FORCE SIZE: +- 800 CAREER SUMMARY: Various sales and leadership roles, mostly related to the small business, private banking and medium-sized corpora
2 min readWhat's Your Growth IQ? Rotman ManagementArticle
What's Your Growth IQ?
Jan 1, 2019
How would you define 'Growth IQ'? Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includ
6 min readJuanita Neville-Te Rito of RX NZ MarketingArticle
Juanita Neville-Te Rito of RX
Jun 22, 2022
The lockdown, in hindsight was incredibly fascinating. To live in, it was terribly confusing. For the first time in my lifetime, there was no rulebook on what to do or what not to do. The first thing that was evident is that we realised we are all hu
5 min readGeorgia Phillips, COO, Luma Research AdNewsArticle
Georgia Phillips, COO, Luma Research
May 22, 2022
Making a great ad is not easy. Only around a third of ads work - so think of all that money and time that is wasted making sub-standard ads. In the past it didn’t matter so much. Budgets were big, marketing managers were led by their gut and campaign
2 min readWay Out MarketingArticle
Way Out
Feb 11, 2018
The axiom that there is ‘no substitute for experience’ holds firm in marketing. The closely related concept of ‘hindsight’, both a consequence and form of experience, remains especially valuable. As a marketer, a manager or simply an aspiring graduat
2 min readBye-Bye, Marketing Dollars? EntrepreneurArticle
Bye-Bye, Marketing Dollars?
Mar 7, 2023
2 min read
Reviews for How to Market
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
How to Market - Pertti Aholanka
How to Market: a Summarized Essentials Guide with Minimum Bore
By Pertti Aholanka
Copyright 2019 Pertti Aholanka
Smashwords Edition
License Notes
This is a free ebook edition. Feel free to share it with your friends.
CONTENTS
1. Quick Marketing Essentials Summary
2. Your Very Own Marketing Style
3. Spirited Planning
4. Execution Pitfalls to Avoid
5. Upping the Sales Volume
6. Petting Your Client Base
7. Different Kinds of Marketer Jobs
8. What the Hell Is Growth?
9. These Prices Are Too Damn High
10. Advanced Marketing Hypotheses & Attention Economy
Dedications
Author Commentary & Experience
1. Quick Marketing Essentials Summary
In brief, marketing is the inseparable core of all business, shorthanded as ‘biz.’ Without marketing, there is no biz.
No matter how much you hate things involving sales, marketing and marketing people, you cannot live without them. They, on the other hand, can
Enjoying the preview?
Page 1 of 1