Simple Marketing for Entrepreneurial Activities: A Guide to Effective Marketing for Your New Business Idea

By James Stone

Marketing is a vital tool every entrepreneur should use to build a sustainable business. However, there are varying aspects to the marketing process that determine the level of success business owners achieve. Simple Marketing for Entrepreneurial Activities is an effective and straightforward guide that empowers business owners with marketing strategies for success in business.

Get ready to learn how to attract customers, use a small budget effectively, and make yourself number one amid competition in your industry. Simple Marketing for Entrepreneurial Activities is the ultimate guide on closing sales successfully and creating a personalized marketing plan.

• Language: English
• Publisher: James Stone
• Release date: Mar 6, 2020
• ISBN: 9781393688969

Book preview

Introduction

Have you ever walked on a bridge? What word comes to mind when you think about the deck? Maybe it’s the word Connect because that is the primary job of a bridge: to connect two roads. Well, marketing is the bridge for businesses that links an enterprise with its customers/clients. 

When an entrepreneur starts a business venture, he/she is providing solutions to the world. The business is a value-added platform aimed at helping people get better (in whatever way). But for that business to flourish, the entrepreneur has to use the marketing bridge to connect his/her ideas, products, and services to the consumer. 

Now, this is where it gets tricky; a lot of business owners do not know how to market effectively; hence the reason why they struggle with sales. Well, with this book, you are going to learn the fundamental ideas of marketing that will help you take the right steps towards business success. 

This book takes a comprehensive approach to the concept of marketing such that you will find layers of the idea that will contribute to an exciting business experience. Every business owner desires one thing: success with customers. But do you know your customers? Do you know how to attract them? What about the pitfalls of marketing? How do you intend avoiding them? 

You don’t have to start thinking about the answers to the questions above. The answers are in the chapters and sections below. If you are passionate about turning your business around for good, you will have the ability to do that after reading this book. 

Business development is never complete without a marketing idea. This is why it is always advised that all entrepreneurs gain insight into how marketing works. When you know how to use this bridge, you will come to an understanding that continuous success in business is a possibility. 

Some entrepreneurs experience success at some point and cannot maintain it for the long haul. The problem lies within their inability to extend the roots of their knowledge. So, they learn about marketing in isolation and do not gain insight into how they can broaden the marketing scope from what they know to what they need to achieve. 

Together, we will find answers to some of these unhelpful trends and position you as an astute entrepreneur ready to take your business to the next level. If you want to make the most out of this book, I highly recommend you take notes as we go. We will begin our exploration with the first chapter on your enterprise and the power of marketing. 

Chapter 1: Business and the Power of Marketing

This chapter is fundamental in educating you on the strength of marketing and how it relates to your business. Often, entrepreneurs struggle with marketing success because they are unaware of the inherent power the system can bring to their enterprise. 

Such entrepreneurs know that marketing is essential, but they don’t understand WHY! Why should you even engage in marketing processes for your business? Why should you invest in developing a marketing plan? Why should you continue to read this book? If you don’t know your Whys, you will never understand the How’s hence the reason we must start our marketing exploration with an in-depth analysis of the power businesses can glean from marketing. 

The term