The usual suspects
“You can use the strengths of one agency to keep the others honest.”
Unless you’re a very experienced, well-trained marketer, it can be difficult to manage the conflicting agendas of individual agencies. While every agency’s going to say, ‘Yeah, we’re happy to work with such-and-such agency in a separate discipline’ the reality is, everybody’s got an eye on the shared wallet. Often, that’s not for your benefit as the commercial realities get
